Social Media content
Social media content design captures and engages online users' attention by strategically arranging images, typography, and colors. Effective design uses eye-catching visuals that match the brand's identity. Clear text overlays and call-to-action buttons encourage user engagement. Consistent branding elements create a recognizable presence on various platforms to support marking various campaigns and engagement goals.
Reels
Short-form video content on Instagram, also known as Reels, has become the best way to be pushed in the algorithm to new and existing users. Reels are also an engaging and simple way to show existing products in a new way. This example first shows an animated art print with the title of the artwork coming in second.
Carousel Post
Instagram carousel posts allow all users to share up to 10 photos or videos in one post. Carousels have a higher engagement rate than any other post type on Instagram because they have an opportunity to appear in feeds multiple times.
Multi-Channel Digital Campaign
Jack Attackk Clothing is an independent, punk inspired, fashion design company. They specialize in bespoke, custom garments for many occasions. The COVID-19 global pandemic halted most of their business so they pivoted into a new sector of the fashion industry, cash and carry items. These items can be more cost-efficient to produce because they can be purchased and manufactured in bulk. These short runs of garments have additional opportunity to be created for multiple body types (sizes ranging from 1X Small–5X Large) and can be a more inclusive fashion model.
This summer launch was paired with a social media giveaway and an email marketing campaign. The assets were designed to be flexible across multiple platforms (including square and vertical posts paired with Instagram story 9:16 ratio imagery to encourage daily interaction and reminders), highlight each product in the collection, and keep the Jack Attackk logo present but not dominate the imagery.