Information Design
1,937 HOURS
The job of “Graphic Designer” comes with more assignments than just making logos, building social media graphics, and writing PowerPoint presentations. Designers make things happen. They empathize with the end user and connect the dots to problem solve along the way when things go wrong. Working on a team means being adaptive and finding joy in tending to the small details while also keeping the big picture in focus to ensure a project comes together successfully.
This infographic was tallied and organized after pulling data reports from time tracking apps that are commonly used for billing purposes. The range of industries and different task groups are displayed to show the volume of each task. The light gray circle encompassing the entire design are built with lists of specific tasks.
Assignments & Responsibilities
So many things can happen in 116,220 minutes. Expand each section to read examples of various responsibilities.
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Social media posts/profile graphics, single and multi-page restaurant menus, market reports, billboards, infographics, logo development, brand guidelines, posters, brochures, company announcements, product mock-ups, employee appreciation custom gifts, magazine ads, charity fundraiser campaigns, trade show graphics, trade show booth signage, anniversary branding, live show programs and way-finding signage, graphics for seamless email campaign to website branding, and maintaining consistent file organization.
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Client communication (scheduling meetings/define project timelines and schedules/coordinate deadlines), internal server file re-organization, communicating with vendors, making presentations for client meetings, managing internal team’s schedule and tasks, reviewing team member’s work to ensure accurate completion, doing the tasks no one actually wants to do but feels good doing them because the project would not have happened if said tasks hadn’t been done, reviewing zoom meeting notes with leadership to make sure tasks are done accurately the first time, organizing leadership’s ideas to present to client in effective and streamlined manner, making punch lists to finalize large projects and maintain project completion, and waiting on hold with IT to ensure the printer and shared team server is functioning properly.
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Team brainstorming meetings, client on-site meetings, current internal task assignment organization, new client on boarding task assignments, zoom meetings galore, and internal client pain point strategy sessions.
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Defining user journeys, making client websites usable / enjoyable / achieves goals related to the marketing plan while tracking analytics to ensure the path is being followed properly, search engine optimization, and search engine results page research / keyword planning for content and file naming conventions.
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Participating in webinars, reading blogs, and watching video tutorials to expand industry knowledge. Topics include: Google Analytics, Adobe Creative Cloud apps, LinkedIn social media, blog writing best practices, and client/industry research as needed per campaign.
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The art of using plant materials and flowers to create an eye-catching and balanced compositions or displays. These are usually for events such as flower shows, weddings, music festivals, and residential parties.
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Working in a gallery is a hybrid of making the customer that walks in feel just as special as the one who finds you online. Communicating the story and the artist’s passion is a journey that everyone should enjoy and embrace to connect with the work.