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Branding

 

Company branding

Logo Process

Stagelight started as a company to connect more people to their local theatre community. Their mission was to have easily accessible information about seasons and shows at organizations. The convenience of having all that information in one place was to encourage everyone to find a show that fit their preference.

Design aspects included logo, letterhead, business cards, season posters, a map to showcase local organizations, and a brochure to display with the map.

 
 

Map Collateral

Cumulative map display to show the building details and list various theatre companies in a given area of southern Massachusetts and Rhode Island. Each building was drawn first with pencil and then vectorized in Adobe Illustrator individually. Printed at 3ft x 3ft.

 
 

Poster Series

Annual poster to display the schedule of all theatre performances each company presents in a given season.